Freelance HR × AI
Building people & organizations
from the ground up
Solving hiring and organizational bottlenecks through structural design.
Supporting seed to Series B startups as a freelance HR professional.
Profile
Engineer-turned-HR professional who thinks across people, organization, and business
Fuma Tsuchiya / 土屋 風麻
Independent HR freelancer providing end-to-end recruiting support for multiple companies.
Specializing in seed to Series B startups, from HR organization setup to hands-on execution.
Approach
- ▹Scalable Design：Building reproducible systems, not ad-hoc solutions
- ▹Structural Thinking：Bridging frontline execution and strategic decision-making
- ▹AI × HR：Leveraging AI for better decisions and reproducibility, not just efficiency
Background
- ▹Engineer Background：Technical expertise for specialized role recruiting
- ▹Sales & Management：Led 8-person sales team as individual contractor during university
- ▹Career Support：Ran NGO (en-courage) and founded baseball club during university
Services
End-to-end support for hiring, organization, and employer branding — from strategy to execution
Recruiting & HR Design
Strategic recruiting planning based on business roadmap, hiring process design, and talent pool building.
Treating recruiting as strategy, not just operations.
- Recruiting strategy design aligned with business roadmap
- Interview process design with clear evaluation criteria
- Talent pool & database design for scalable candidate sourcing
- Employer branding content planning and writing
AI Integration & Workflow Design
AI utilization for better decision-making and reproducibility, not just automation.
Support from workflow visualization and standardization to implementation.
- Audio recording → PR article generation automation
- GPTs for automated interview note generation
- GAS automation for video management & Slack integration
- Content creation support with Claude & ChatGPT
Employer Branding & Content
Articulating company value proposition and reaching candidates.
End-to-end support from interviews to content writing and event management.
- Interview execution through article publishing
- Recruiting event planning, design, and execution
- Video/photo shoots for employer branding materials
- Career page and content planning & production
Process Improvement & Systemization
Transforming siloed work into documented, reproducible systems.
Process improvement using Notion, Spreadsheet, and AI tools.
- Notion / Spreadsheet / AI tool implementation
- OKR framework development support
- Documentation management & information architecture
- Work standardization and reproducibility enhancement
Case Studies
Selected client work
Seed-Stage Startup Hiring Kickoff
Challenge
- •No HR organization or recruiting infrastructure
- •Need to hire 10 people in 6 months for business growth
- •Limited executive bandwidth for recruiting
Approach
- •Defined hiring requirements based on business roadmap
- •Built candidate pipeline through outreach, referrals, and job boards
- •Documented interview process and evaluation criteria
Results
- •170% achievement rate in first half year
- •30% reduction in executive recruiting workload through process standardization
- •Established reproducible recruiting process
Designer & Engineer Organization Hiring
Challenge
- •High hiring difficulty for specialized roles
- •Existing HR team struggled with technical requirements
- •Urgent need for mid-to-senior level hires
Approach
- •Leveraged engineering background for technical understanding
- •Collaborated with team members to articulate hiring criteria
- •Built talent pool and long-term relationship development
Results
- •Successfully hired multiple mid-to-senior engineers and designers
- •Increased brand awareness through employer branding
- •Transferred specialized recruiting know-how to internal team
AI-Powered Recruiting Process Optimization
Challenge
- •Recruiting work was siloed and not scalable
- •Candidate data was scattered, slowing decision-making
- •Recruiting team workload reached capacity
Approach
- •Built candidate database with Notion × AI
- •Templatized outreach messages and job descriptions
- •Automated weekly meeting report generation
Results
- •40% reduction in recruiting workload
- •Enabled data-driven decision making
- •Significantly reduced work dependency on individuals
Career
Journey from Engineer → HR → Freelance
Freelance HR
Multiple Clients
- ▹Providing recruiting support as partner for multiple companies
- ▹Focus on seed to Series B startups, from setup to hands-on execution
- ▹Key clients: Root Inc., Hugcome, KabuK Style, Good Eat Company, Loglass, and more
Recruiting HR
NEXTBEAT Co., Ltd.
- ▹New graduate and mid-career recruiting for engineers, designers, and marketing roles
- ▹170% achievement rate in first half (with 150-hour monthly overtime)
- ▹Led process improvement as deputy data protection officer and department documentation manager
Full-Stack Engineer / PM
NEXTBEAT Co., Ltd.
- ▹Joined childcare-tech startup as new graduate, worked as full-stack engineer
- ▹Led new hire training, mentoring, new business PM, and recruiting
- ▹Managed Vietnam offshore development team (~10 members)
University Activities
Kwansei Gakuin University
- ▹Backpacked through 15 countries during gap year (US coast-to-coast, India circuit, etc.)
- ▹Ran sales team of 8 as individual contractor (achieved national #1 sales record)
- ▹Core member of NGO (en-courage) for career support activities
- ▹Founded and led university baseball club